Creator Start Here

Iron Oak creator studio

Pick your angle.
Make it yours.

Browse the videos. Choose something you would actually post. Add your own voice, face or edit. No need to request a pack or wait for an assignment.

Voiceover is enough. You do not need to buy or own a shirt for the starter ideas.

Start here if you’re new

Help Me Pick • Pick One Delete One • You Get One

These are easy starting points. Every idea below is yours to choose. You only need one video and one version.

Your phone is enough

Three ways to make your video

These instructions use CapCut mobile. You can use another editor you know. Button names can vary by app version; some optional features may require a paid plan.

1. Add only your voice • easiest
  1. Choose a video below. Tap Open / save MP4. If it plays in your browser, use the player menu or your phone’s Share menu to save/download the file. If your editor cannot find it, open the downloaded file in Files/Downloads and save it to Photos or your gallery where available.
  2. Open CapCut → New project → choose that video → Add. Keep the vertical 9:16 shape.
  3. Move the playhead to the start. Open Audio and look for Record, Voiceover or Record audio. Allow microphone access if prompted.
  4. Record what you actually think while watching the shirts. You can record one short section at a time. Re-record a section if needed. These videos are intentionally silent.
  5. Add your commission disclosure near the start as readable text and say it aloud. Add captions for your voice, then correct any transcription mistakes.
  6. Export at 1080p, 30 fps. Watch once with sound and once muted. Your voice and disclosure should be clear.

What could I talk about? Which design catches your eye, what you would choose, what you would skip, or who you would buy it for. Use your own words.

2. Put your face at the beginning • simple
  1. Use your phone camera to record a vertical 2–5 second intro in a quiet spot. Say what you’re deciding or reacting to. Include the relationship disclosure at the beginning.
  2. In CapCut, start a project with your face clip first and the downloaded Iron Oak video second. Drag clips into that order if needed.
  3. Trim the pause before you speak and after your sentence. Keep your original camera audio on the face clip.
  4. Add voiceover over the product section using the steps above. Avoid repeating the whole intro in the voiceover. A plain cut between clips works well.
  5. Add captions and disclosure text, then export at 1080p, 30 fps. You can also put your face clip at the end instead.
3. Put your face over the shirts • picture-in-picture
  1. Record a vertical reaction clip with your phone camera. Import the Iron Oak video as the main clip in CapCut.
  2. Choose Overlay → Add overlay and select your face clip.
  3. Resize and move your face to a clear area. Check every shot so you do not cover product names, shirt details, disclosure or platform controls.
  4. Trim and drag the overlay so each reaction lines up with the correct shirt. Keep your face clip’s sound; mute duplicate voice tracks if you also recorded voiceover.
  5. Optional: try the editor’s background-removal/cutout tool if available. A small rectangular face clip works too; green-screen effects are not required.
  6. Check captions and disclosure, then export at 1080p, 30 fps.

Official help: recording your voice • adding an overlay. We supply MP4s, not native CapCut templates.

Your path with Iron Oak

Start creating. Grow from there.

  1. Start as an affiliate. Your accepted Collabs offer states your commission and payment terms. Use your own affiliate link/code. No purchase is required.
  2. Start with our videos, without a free shirt. Joining does not include product seeding or a posting fee. Choose one idea and add your honest voice or face.
  3. Make a sale, then we review product seeding. Usually we consider sending product after your first approved affiliate sale, alongside your content quality, audience fit and follow-through. A sale starts a review; it does not automatically earn a shirt.
  4. Exceptions are selective. We may consider earlier seeding for standout content, demonstrated audience fit or a specific campaign need. Iron Oak must approve each exception separately before product is offered or sent.
  5. Higher tiers are possible. Strong partners may be considered for higher commission tiers based on performance and creative contribution. Upgrades require individual approval and updated Collabs terms. They are not automatic and do not automatically include gifts.

Once you actually receive and try a shirt, you can make a genuine product-in-hand follow-up. Product gifts, paid deliverables and advertising usage rights are agreed separately.

Before you post

Read the Iron Oak Creator Rules. Johnny Grillos is your affiliate point of contact and approves videos and other promotional content.

  • Keep it truthful. Say “I would choose this,” not “I love the fit,” unless you have really tried it. Disliking a design is fine. No invented sales figures or bestseller claims.
  • Disclose clearly. Show and say that you earn commission near the start, and put it at the beginning of the caption beside your link. Use applicable platform commercial-content labels too. Disclose gifted products if received.
  • Use your own link/code from Collabs. Mention a discount only if your actual offer includes one. Prices, inventory and offers can change.
  • Use original files and permitted audio. Keep shirt colors and proportions accurate. Your voice alone is fine; use music only when you have commercial-use rights.

Example: “Ad • I earn commission on purchases through my link.”

Written approval before every promotional post: email your final video or accessible viewing link and proposed caption to Johnny Grillos at johnny@ironoaktx.com. Include your social handle, planned channel and idea/version. Johnny reviews facts, disclosures and presentation while preserving your honest opinion. Wait for Johnny’s written approval before publishing each Iron Oak promotional video, story, image or caption. Concept approval does not replace final-content approval; material changes require review again. Silence is not approval. After your approved post goes live, send Johnny the live URL. For questions or follow-ups, email Johnny at the same address.

No purchase, posting quota, guaranteed free shirt or guaranteed posting fee. Your commission terms are in Collabs. Product gifts and paid advertising use are separate agreements. The draft check does not add a condition to commission already earned under your offer.

48 ideas • 54 video options

Find something you’d actually post

Open an idea’s video, choose V1 or V2 where available, and add your perspective. V2 means an alternate product set or edit, not a required upgrade.

Voiceover friendly • no product needed
FolsomRowdyShe Loves Me

Help Me Pick

Choose between three genuinely different looks; the audience can change your mind.

Your part: Show all three, name your current favorite, and ask for a reason. Say what you actually think; disliking a design is acceptable.

Optional starting thought

Which one would you pick for me?

Example only. Use your own language and only personal context that is true.

V1 • 16.8 seconds • Folsom, Rowdy, She Loves MeOpen / save MP4

Video ID: HMP_V3 • Products: Folsom, Rowdy, She Loves Me

V2 • 16.8 seconds • Smokey, Watson, BillyOpen / save MP4

Video ID: HMP_V3_B • Products: Smokey, Watson, Billy

Voiceover friendly • no product needed
BillyRowdy

Pick One, Delete One

A sharp two-product tradeoff with no obvious correct answer.

Your part: Choose out loud and invite a disagreement; never present a creator preference as a prefilled verdict. Say what you actually think; disliking a design is acceptable.

Optional starting thought

You can keep one. Which one goes?

Example only. Use your own language and only personal context that is true.

V1 • 13.2 seconds • Billy, RowdyOpen / save MP4

Video ID: PICK_V3 • Products: Billy, Rowdy

V2 • 13.2 seconds • Revel, She Loves MeOpen / save MP4

Video ID: PICK_V3_B • Products: Revel, She Loves Me

Voiceover friendly • no product needed
BillyThatcherWatson

You Get One

An imaginary one-shirt choice with no resale or compromises.

Your part: Make clear this is hypothetical, not a giveaway. No entry mechanic or promise of a free shirt. Say what you actually think; disliking a design is acceptable.

Optional starting thought

Someone gives you one. Which are you taking?

Example only. Use your own language and only personal context that is true.

V1 • 16.8 seconds • Billy, Thatcher, WatsonOpen / save MP4

Video ID: ONE_V3 • Products: Billy, Thatcher, Watson

V2 • 18 seconds • Sawyer, Bowie, Dark HorseOpen / save MP4

Video ID: ONE_V3_B • Products: Sawyer, Bowie, Dark Horse

Voiceover friendly • no product needed
WinstonWatsonBowie

Guess Their Favorite

Guess which design a real friend or partner would choose. Ask them and compare your personal preferences.

Your part: Guess first, then ask a real person. Reveal only their actual answer. If you have not asked, leave it as a guess. Do not invent the response.

Optional starting thought

I know my pick. I think his will be different. Examples only; use your own language.

Example only. Use your own language and only personal context that is true.

V1 • 16.8 seconds • Winston, Watson, BowieOpen / save MP4

Video ID: BEST_V3 • Products: Winston, Watson, Bowie

Voiceover friendly • no product needed
BillyBowieShe Loves Me

Wife Approval Test

Give each look an honest yes, no, or maybe from your own taste. Any partner can adapt the title.

Your part: React to each shirt; at least one hesitation is welcome. Do not manufacture disagreement. Say what you actually think; disliking a design is acceptable.

Optional starting thought

I would pick one of these for him. Maybe two.

Example only. Use your own language and only personal context that is true.

V1 • 16.8 seconds • Billy, Bowie, She Loves MeOpen / save MP4

Video ID: WAT_V3 • Products: Billy, Bowie, She Loves Me

V2 • 16.8 seconds • Rowdy, Thatcher, Dark HorseOpen / save MP4

Video ID: WAT_V3_B • Products: Rowdy, Thatcher, Dark Horse

Voiceover friendly • no product needed
WinstonRevelRowdy

What I Would Buy Him

Make a thoughtful shortlist for someone you actually know.

Your part: Explain who you are shopping for and one visible reason each design fits his taste. Say what you actually think; disliking a design is acceptable.

Optional starting thought

Three shirts I would actually consider buying him.

Example only. Use your own language and only personal context that is true.

V1 • 16.8 seconds • Winston, Revel, RowdyOpen / save MP4

Video ID: BUY_V3 • Products: Winston, Revel, Rowdy

V2 • 13.2 seconds • Thatcher, SmokeyOpen / save MP4

Video ID: BUY_V3_B • Products: Thatcher, Smokey

Voiceover friendly • no product needed
SmokeyDark HorseSawyer

Three I Would Actually Wear

Build a personal shortlist from three candidates, with permission to reject any.

Your part: Give a reason based on appearance. If only two work, say so and change the title. Say what you actually think; disliking a design is acceptable.

Optional starting thought

These are the three I am considering.

Example only. Use your own language and only personal context that is true.

V1 • 16.8 seconds • Smokey, Dark Horse, SawyerOpen / save MP4

Video ID: THREE_V3 • Products: Smokey, Dark Horse, Sawyer

V2 • 16.8 seconds • Bowie, Watson, ThatcherOpen / save MP4

Video ID: THREE_V3_B • Products: Bowie, Watson, Thatcher

Voiceover friendly • no product needed
WatsonSmokeyBowie

Blind Ranking

Rank four designs on first viewing without revising earlier rankings.

Your part: Record the first uninterrupted watch. Place each rank yourself. If you previewed the order, call it a quick ranking instead. Say what you actually think; disliking a design is acceptable.

Optional starting thought

Four shirts. Four spots. No changing my mind.

Example only. Use your own language and only personal context that is true.

V1 • 20.4 seconds • Watson, Smokey, Bowie, BillyOpen / save MP4

Video ID: BLIND_V3 • Products: Watson, Smokey, Bowie, Billy

Voiceover friendly • no product needed
Dark HorseRevelThatcher

Western Without the Costume

Explore how much western detail feels right for your everyday style.

Your part: Point to visible snaps, patterns or yokes. This is a personal styling question, not a putdown of western wear. Say what you actually think; disliking a design is acceptable.

Optional starting thought

How western is too western for my everyday clothes?

Example only. Use your own language and only personal context that is true.

V1 • 16.8 seconds • Dark Horse, Revel, ThatcherOpen / save MP4

Video ID: WEST_V3 • Products: Dark Horse, Revel, Thatcher

Voiceover friendly • no product needed
WinstonBowieShe Loves Me

Not Another Golf Polo

Choose a design that breaks your usual polo pattern.

Your part: Talk about the look you usually choose and what visually changes here; do not imply you tested performance. Say what you actually think; disliking a design is acceptable.

Optional starting thought

My closet might need a different kind of polo.

Example only. Use your own language and only personal context that is true.

V1 • 16.8 seconds • Winston, Bowie, She Loves MeOpen / save MP4

Video ID: GOLF_V3 • Products: Winston, Bowie, She Loves Me

Voiceover friendly • no product needed
FolsomBowieSmokey

Which Guy Are You

Assign playful, non-mean personality types to designs.

Your part: Invent affectionate types; do not infer real wearers' personality from appearance. Say what you actually think; disliking a design is acceptable.

Optional starting thought

One of these is definitely the friend who plans the whole weekend.

Example only. Use your own language and only personal context that is true.

V1 • 16.8 seconds • Folsom, Bowie, SmokeyOpen / save MP4

Video ID: GUY_V3 • Products: Folsom, Bowie, Smokey

Voiceover friendly • no product needed
WinstonSawyerDark Horse

Texas Shirt Draft

Pick alternating shirts as if building a weekend roster.

Your part: Explain the setting, make a first pick, and let a friend or comments take the next. Say what you actually think; disliking a design is acceptable.

Optional starting thought

First pick in the weekend shirt draft.

Example only. Use your own language and only personal context that is true.

V1 • 20.4 seconds • Winston, Sawyer, Dark Horse, WatsonOpen / save MP4

Video ID: DRAFT_V3 • Products: Winston, Sawyer, Dark Horse, Watson

Voiceover friendly • no product needed
SawyerBowieRevel

Would You Wear This

A fast visual reaction to a design you genuinely find debatable.

Your part: Describe the actual design; leave room for a negative answer. Say what you actually think; disliking a design is acceptable.

Optional starting thought

Is this a yes or a no for you?

Example only. Use your own language and only personal context that is true.

V1 • 16.8 seconds • Sawyer, Bowie, RevelOpen / save MP4

Video ID: WEAR_V3 • Products: Sawyer, Bowie, Revel

Voiceover friendly • no product needed
BillyRowdyWatson

Three Shirts Under $300

A hypothetical basket using verified current prices and a stated subtotal basis.

Price check required: this edit contains a $300 budget premise. Verify each current price and total before use; tax/shipping are extra. Skip this edit if its displayed prices are no longer accurate.

Your part: Recheck prices on posting day. Say merchandise subtotal before tax and any shipping. Do not claim it builds a complete closet. Say what you actually think; disliking a design is acceptable.

Optional starting thought

What three would you put in a $300 shirt budget?

Example only. Use your own language and only personal context that is true.

V1 • 16.8 seconds • Billy, Rowdy, WatsonOpen / save MP4

Video ID: BUDGET_V3 • Products: Billy, Rowdy, Watson

Voiceover friendly • no product needed
BillyShe Loves MeSmokey

One Has to Go

Compare four shirts and remove one per round.

Your part: Make the eliminations yourself; say why without insulting people who prefer them. Say what you actually think; disliking a design is acceptable.

Optional starting thought

I like all four differently. One still has to go.

Example only. Use your own language and only personal context that is true.

V1 • 20.4 seconds • Billy, She Loves Me, Smokey, ThatcherOpen / save MP4

Video ID: GO_V3 • Products: Billy, She Loves Me, Smokey, Thatcher

Voiceover friendly • no product needed
ThatcherRowdyWinston

Date, Cookout, Concert

Assign a look to each of three real plans.

Your part: Match shirts to your plans; occasion suitability is your opinion. Say what you actually think; disliking a design is acceptable.

Optional starting thought

Same weekend, three very different plans.

Example only. Use your own language and only personal context that is true.

V1 • 16.8 seconds • Thatcher, Rowdy, WinstonOpen / save MP4

Video ID: OCC_V3 • Products: Thatcher, Rowdy, Winston

Voiceover friendly • no product needed
WatsonRevelThatcher

Texas Wedding Guest

Choose a shirt for a relaxed outdoor wedding only if it fits the actual dress code.

Your part: Name the dress code. Never imply a polo is suitable for every wedding. Say what you actually think; disliking a design is acceptable.

Optional starting thought

For a casual outdoor wedding, which direction would you go?

Example only. Use your own language and only personal context that is true.

V1 • 16.8 seconds • Watson, Revel, ThatcherOpen / save MP4

Video ID: WED_V3 • Products: Watson, Revel, Thatcher

Voiceover friendly • no product needed
SawyerBowieSmokey

The Website Rabbit Hole

A real browsing session that starts with one design and expands.

Your part: Use only if this happened. Otherwise say you are browsing a brand sent to you; disclose the relationship. Say what you actually think; disliking a design is acceptable.

Optional starting thought

I came to look at one shirt and now I have a shortlist.

Example only. Use your own language and only personal context that is true.

V1 • 16.8 seconds • Sawyer, Bowie, SmokeyOpen / save MP4

Video ID: RABBIT_V3 • Products: Sawyer, Bowie, Smokey

Voiceover friendly • no product needed
FolsomShe Loves MeRowdy

New-to-Me Brand

Explore an unfamiliar brand without pretending to be an established fan.

Your part: Only say new to me if true. Identify supplied assets as brand photography if the format could imply you filmed them. Say what you actually think; disliking a design is acceptable.

Optional starting thought

This brand is new to me. Here is what caught my eye.

Example only. Use your own language and only personal context that is true.

V1 • 16.8 seconds • Folsom, She Loves Me, RowdyOpen / save MP4

Video ID: FIND_V3 • Products: Folsom, She Loves Me, Rowdy

Voiceover friendly • no product needed
ThatcherDark HorseBowie

This One Surprised Me

Revisit a design after seeing it on a model or in a detail crop.

Your part: Record a real changed impression; do not force a positive reversal. Say what you actually think; disliking a design is acceptable.

Optional starting thought

The close-up changed my mind on this one.

Example only. Use your own language and only personal context that is true.

V1 • 18 seconds • Thatcher, Dark Horse, BowieOpen / save MP4

Video ID: SURPRISE_V3 • Products: Thatcher, Dark Horse, Bowie

Voiceover friendly • no product needed
SmokeyRevelSawyer

What State Wears This

Assign designs to states as a playful style association.

Your part: Make clear it is taste and association, not demographic evidence. Say what you actually think; disliking a design is acceptable.

Optional starting thought

Which one feels most Texas to you?

Example only. Use your own language and only personal context that is true.

V1 • 16.8 seconds • Smokey, Revel, SawyerOpen / save MP4

Video ID: STATE_V3 • Products: Smokey, Revel, Sawyer

Voiceover friendly • no product needed
BillyShe Loves Me

My Partner Picks

Compare the wearer's choice with their partner's choice.

Your part: Get both genuine choices; do not invent your partner's response. Say what you actually think; disliking a design is acceptable.

Optional starting thought

We picked different ones. Who has the better case?

Example only. Use your own language and only personal context that is true.

V1 • 13.2 seconds • Billy, She Loves MeOpen / save MP4

Video ID: WIFE_V3 • Products: Billy, She Loves Me

Voiceover friendly • no product needed
FolsomBowie

He Would Never Pick This

Compare his usual style with a design you would suggest.

Your part: Frame your guess as a guess unless he actually selected it. Say what you actually think; disliking a design is acceptable.

Optional starting thought

His choice versus the one I would put in the cart.

Example only. Use your own language and only personal context that is true.

V1 • 13.2 seconds • Folsom, BowieOpen / save MP4

Video ID: NEVER_V3 • Products: Folsom, Bowie

Voiceover friendly • no product needed
RowdySmokeyRevel

The Same-Shirt Closet

Explore alternatives to a real repetitive closet habit.

Your part: Keep the joke affectionate. Use your own situation, not a fictional spouse. Say what you actually think; disliking a design is acceptable.

Optional starting thought

How many versions of the same shirt can one man own?

Example only. Use your own language and only personal context that is true.

V1 • 16.8 seconds • Rowdy, Smokey, RevelOpen / save MP4

Video ID: CLOSET_V3 • Products: Rowdy, Smokey, Revel

Voiceover friendly • no product needed
ThatcherWinstonDark Horse

Date Night Pick

Choose a shirt for a date you actually have in mind.

Your part: Explain the visual mood you want. No claims about fit or feel without trying. Say what you actually think; disliking a design is acceptable.

Optional starting thought

Dinner reservation is made. Now which shirt?

Example only. Use your own language and only personal context that is true.

V1 • 16.8 seconds • Thatcher, Winston, Dark HorseOpen / save MP4

Video ID: DATE_V3 • Products: Thatcher, Winston, Dark Horse

Voiceover friendly • no product needed
BillySawyerWatson

Send Him a Shortlist

Create a useful mini shopping shortlist for your partner.

Your part: Invite a send or save without shaming anyone's current clothes. Say what you actually think; disliking a design is acceptable.

Optional starting thought

If choosing is the hard part, I narrowed it down.

Example only. Use your own language and only personal context that is true.

V1 • 16.8 seconds • Billy, Sawyer, WatsonOpen / save MP4

Video ID: SEND_V3 • Products: Billy, Sawyer, Watson

Voiceover friendly • no product needed
RevelRowdy

One Outfit Substitution

Change one item in a genuine outfit discussion.

Your part: Use a real consenting partner or describe a hypothetical outfit clearly. Say what you actually think; disliking a design is acceptable.

Optional starting thought

I get one change to his outfit. This is my vote.

Example only. Use your own language and only personal context that is true.

V1 • 13.2 seconds • Revel, RowdyOpen / save MP4

Video ID: SWAP_V3 • Products: Revel, Rowdy

Voiceover friendly • no product needed
SmokeyThatcherBowie

If I Did His Shopping

Describe your own alternative to his usual shopping choices.

Your part: Keep it a preference, not a claim that you control what he wears. Say what you actually think; disliking a design is acceptable.

Optional starting thought

If the cart were up to me, these would be in it.

Example only. Use your own language and only personal context that is true.

V1 • 16.8 seconds • Smokey, Thatcher, BowieOpen / save MP4

Video ID: STOP_V3 • Products: Smokey, Thatcher, Bowie

Voiceover friendly • no product needed
WinstonShe Loves MeSawyer

Would This Start a Conversation

Rank looks by which would catch your eye socially.

Your part: Focus on style, not attractiveness judgments about the models. Say what you actually think; disliking a design is acceptable.

Optional starting thought

Which look would make you ask where he got it?

Example only. Use your own language and only personal context that is true.

V1 • 16.8 seconds • Winston, She Loves Me, SawyerOpen / save MP4

Video ID: BAR_V3 • Products: Winston, She Loves Me, Sawyer

Voiceover friendly • no product needed
WatsonRevel

Family Photo Negotiations

Find a men's shirt that complements an actual family photo palette.

Your part: Name the palette; show colors from brand photos with no guarantee of exact screen-to-life match. Say what you actually think; disliking a design is acceptable.

Optional starting thought

The family photo colors are picked. He still needs a shirt.

Example only. Use your own language and only personal context that is true.

V1 • 13.2 seconds • Watson, RevelOpen / save MP4

Video ID: PHOTO_V3 • Products: Watson, Revel

Voiceover friendly • no product needed
Dark HorseRowdyWinston

The Gift He Would Choose

Separate the gift you love from the gift he would probably wear.

Your part: Explain the recipient's known taste; no invented purchase story. Say what you actually think; disliking a design is acceptable.

Optional starting thought

Buying for his taste is harder than buying for mine.

Example only. Use your own language and only personal context that is true.

V1 • 16.8 seconds • Dark Horse, Rowdy, WinstonOpen / save MP4

Video ID: GIFT_V3 • Products: Dark Horse, Rowdy, Winston

Voiceover friendly • no product needed
BillyWatsonBowie

One Weekend Bag

Choose the two looks you would suggest for a shared trip.

Your part: Discuss looks only unless you have tested packing or wrinkle performance. Say what you actually think; disliking a design is acceptable.

Optional starting thought

Two dinner plans, one weekend bag.

Example only. Use your own language and only personal context that is true.

V1 • 16.8 seconds • Billy, Watson, BowieOpen / save MP4

Video ID: TRIP_V3 • Products: Billy, Watson, Bowie

Voiceover friendly • no product needed
ThatcherRevelShe Loves Me

Neutral Person, Pattern Problem

Find a pattern for someone who normally chooses solids.

Your part: Compare visible pattern scale; do not make comfort claims. Say what you actually think; disliking a design is acceptable.

Optional starting thought

He wears solids. Is this pattern a small enough step?

Example only. Use your own language and only personal context that is true.

V1 • 18 seconds • Thatcher, Revel, She Loves MeOpen / save MP4

Video ID: NEUTRAL_V3 • Products: Thatcher, Revel, She Loves Me

Voiceover friendly • no product needed
WinstonSawyerFolsom

The Friendly Veto

Each partner gets one veto and must explain it.

Your part: Use actual opinions, with no fake argument or compulsory positivity. Say what you actually think; disliking a design is acceptable.

Optional starting thought

One veto each. The last shirt standing wins.

Example only. Use your own language and only personal context that is true.

V1 • 20.4 seconds • Winston, Sawyer, Folsom, BowieOpen / save MP4

Video ID: VETO_V3 • Products: Winston, Sawyer, Folsom, Bowie

Voiceover friendly • no product needed
SmokeyRowdy

The Text I Would Send Him

Build a three-image shopping message with a real personal reason.

Your part: Show hypothetical text as a draft, not a fabricated real conversation. Say what you actually think; disliking a design is acceptable.

Optional starting thought

This is the exact shortlist I would text him.

Example only. Use your own language and only personal context that is true.

V1 • 13.2 seconds • Smokey, RowdyOpen / save MP4

Video ID: TEXT_V3 • Products: Smokey, Rowdy

Voiceover friendly • no product needed
ThatcherBillyShe Loves Me

Avoid the Guess-Gift

Choose a design together before buying a gift.

Your part: Do not guarantee returns, exchanges or fit. Check current policy before discussing it. Say what you actually think; disliking a design is acceptable.

Optional starting thought

I would rather ask than guess his whole style.

Example only. Use your own language and only personal context that is true.

V1 • 16.8 seconds • Thatcher, Billy, She Loves MeOpen / save MP4

Video ID: RETURN_V3 • Products: Thatcher, Billy, She Loves Me

Voiceover friendly • no product needed
RowdyRevelWinston

Between Errands and a Wedding

Find the missing middle in a real partner's wardrobe.

Your part: Use your own language and a true situation; adapt for any partner. Say what you actually think; disliking a design is acceptable.

Optional starting thought

His closet has errands and weddings. What is the middle?

Example only. Use your own language and only personal context that is true.

V1 • 16.8 seconds • Rowdy, Revel, WinstonOpen / save MP4

Video ID: MIDDLE_V3 • Products: Rowdy, Revel, Winston

Voiceover friendly • no product needed
Dark HorseSmokeyThatcher

The 35-Plus Closet Question

Explore interesting clothes that feel like your present self.

Your part: Only reference your own age/life stage truthfully. No age gate on the products. Say what you actually think; disliking a design is acceptable.

Optional starting thought

My taste changed. My closet did not get the message.

Example only. Use your own language and only personal context that is true.

V1 • 16.8 seconds • Dark Horse, Smokey, ThatcherOpen / save MP4

Video ID: AGE_V3 • Products: Dark Horse, Smokey, Thatcher

Voiceover friendly • no product needed
WinstonSawyerBilly

Dad, With Opinions

Pick a look for a dad who still cares about style.

Your part: Use only if you are a parent, or say you are choosing for one. Say what you actually think; disliking a design is acceptable.

Optional starting thought

Becoming a dad did not delete my taste in clothes.

Example only. Use your own language and only personal context that is true.

V1 • 16.8 seconds • Winston, Sawyer, BillyOpen / save MP4

Video ID: DAD_V3 • Products: Winston, Sawyer, Billy

Voiceover friendly • no product needed
SmokeyRevelWatson

Am I Becoming My Dad

React to an unexpected similarity with your dad's style.

Your part: Make the connection personal and affectionate. Say what you actually think; disliking a design is acceptable.

Optional starting thought

Do I like this or am I turning into my dad?

Example only. Use your own language and only personal context that is true.

V1 • 18 seconds • Smokey, Revel, WatsonOpen / save MP4

Video ID: MYDAD_V3 • Products: Smokey, Revel, Watson

Voiceover friendly • no product needed
BillyBowieWinston

Your Pick, Your Decade

Invite optional age-decade context alongside a style vote.

Your part: Age is optional. Treat comments as a self-selected conversation, not customer research representative of everyone. Say what you actually think; disliking a design is acceptable.

Optional starting thought

Which one, and what decade are you in if you want to share?

Example only. Use your own language and only personal context that is true.

V1 • 16.8 seconds • Billy, Bowie, WinstonOpen / save MP4

Video ID: COMMENTAGE_V3 • Products: Billy, Bowie, Winston

Voiceover friendly • no product needed
FolsomRowdySawyer

Boots or Sneakers

Decide which design you would pair with shoes you own.

Your part: Style from the photos; do not imply you wore the outfits. Say what you actually think; disliking a design is acceptable.

Optional starting thought

Which one works with boots and which with sneakers?

Example only. Use your own language and only personal context that is true.

V1 • 16.8 seconds • Folsom, Rowdy, SawyerOpen / save MP4

Video ID: BOOTS_V3 • Products: Folsom, Rowdy, Sawyer

Voiceover friendly • no product needed
ThatcherDark HorseRevel

Desk to Dinner

Choose a look for a real work-to-evening routine.

Your part: State your workplace context; do not generalize dress-code approval. Say what you actually think; disliking a design is acceptable.

Optional starting thought

One shirt for my version of work and dinner.

Example only. Use your own language and only personal context that is true.

V1 • 16.8 seconds • Thatcher, Dark Horse, RevelOpen / save MP4

Video ID: DESK_V3 • Products: Thatcher, Dark Horse, Revel

Voiceover friendly • no product needed
FolsomShe Loves Me

Quiet Pattern, Loud Pattern

Choose how much visual personality you want.

Your part: Discuss visible pattern and color, not superiority or status. Say what you actually think; disliking a design is acceptable.

Optional starting thought

How loud do I want this shirt to be?

Example only. Use your own language and only personal context that is true.

V1 • 13.2 seconds • Folsom, She Loves MeOpen / save MP4

Video ID: QUIET_V3 • Products: Folsom, She Loves Me

Voiceover friendly • no product needed
BillyWinstonBowie

The Friend Who Always Wears Black

Suggest one alternative for a consenting friend or hypothetical person.

Your part: Do not invent a friend's quote. Keep the person hypothetical if needed. Say what you actually think; disliking a design is acceptable.

Optional starting thought

What would you suggest to someone who only wears black?

Example only. Use your own language and only personal context that is true.

V1 • 18 seconds • Billy, Winston, BowieOpen / save MP4

Video ID: FRIEND_V3 • Products: Billy, Winston, Bowie

Voiceover friendly • no product needed
RowdySmokeyRevel

The Detail That Decides It

Make a selection based on one visible feature.

Your part: Use a real image detail such as a pocket, snap or pattern; distinguish visible observation from a performance claim. Say what you actually think; disliking a design is acceptable.

Optional starting thought

The tiny detail is what decides this for me.

Example only. Use your own language and only personal context that is true.

V1 • 16.8 seconds • Rowdy, Smokey, RevelOpen / save MP4

Video ID: DETAIL_V3 • Products: Rowdy, Smokey, Revel

Product in hand required
Billy

You Picked It, It Arrived

Continue a genuine audience choice with the actual delivered shirt.

Use only after actual receipt. Add your own footage and real experience. This supplied video is supporting B-roll, not proof that you received a shirt.

Your part: Only after receipt. Disclose a gift if seeded. Speak only to your actual wear experience. Say what you actually think; disliking a design is acceptable.

Optional starting thought

You picked this one. Now I can actually try it.

Example only. Use your own language and only personal context that is true.

V1 • 10.2 seconds • BillyOpen / save MP4

Video ID: SEQUEL_V3 • Products: Billy

Product in hand required
Rowdy

Photo Opinion vs Real Life

Compare a prior image-based opinion with your real product experience.

Use only after actual receipt. Add your own footage and real experience. This supplied video is supporting B-roll, not proof that you received a shirt.

Your part: Requires the item and a real prior opinion. Negative or mixed updates are welcome. Say what you actually think; disliking a design is acceptable.

Optional starting thought

Here is what changed after seeing it in person.

Example only. Use your own language and only personal context that is true.

V1 • 10.2 seconds • RowdyOpen / save MP4

Video ID: REVISIT_V3 • Products: Rowdy

Need a hand?

Email johnny@ironoaktx.com with your idea/video ID, phone type and the step you’re stuck on. No need to ask permission to browse or choose an idea.

Backup files in OneDrive. Open VIDEOS and select the exact MP4. The HTML files in that folder are offline files; use this website to browse.